How pricing works

Fair, upfront,
and never a surprise.

Every shoot is priced live for your exact moment, and you see the full price in the app before you confirm anything. No quotes, no haggling, no invoice showing up later.

$45 15 minutes, off-peak, in Toledo
The number you came for

In Toledo, a 15-minute shoot starts at $45.

That's the real floor, not a teaser rate. Book longer, book a busier time, or book the most in-demand ICON in the city and the number moves. But it moves on the screen before you pay, never after.

  • Editing tools built in. Touch up your shots in the app or ICON Studio if you want. Totally optional, never required.
  • No packages. Book the time you need and skip the bundle math.
  • The price you see in the app is the price you pay. That number is the whole deal.
Great photos fast, or it's free. If your photos don't arrive, your refund is automatic. No support ticket, no chasing.
House rules

No games with the number

Nobody haggles, everybody pays the same wayICON sets the rate for every shoot. The same moment costs the same whether it's your first booking or your fortieth.
Pay per shoot, or stretch it with creditsBook one-off with your card, or grab a membership and use credits that make each shoot go further. Both show you the exact cost up front.
What moves the price

Your exact price is live.
Three things move it.

A number on a page can't know your moment. The app prices your exact shoot in seconds, and it only ever moves for these three reasons.

⏱️

How long you book

Shoots run from a quick 15 minutes to a full 90. Shorter moments cost less. You pick the length that fits what you're doing.

📅

When it's happening

Peak times, like weekend evenings, run a little higher than a quiet weekday afternoon. Booking off-peak is the easy way to save.

Who's shooting it

ICONs earn tiers as their work and reviews stack up. Rising talent costs less than the most in-demand ICONs in your city. You choose.

Questions

Fair questions, straight answers

Why can't the site show my exact price?

Because your shoot is priced live for its exact length, timing, and ICON. The floor is real, a 15-minute shoot in Toledo starts at $45, but your moment sets your number. The app shows it in seconds, before you pay anything.

Can the price change after I book?

No. The price you confirm is locked. Changing the shoot changes the price only if you change the booking, and you'll see the new number before you accept it.

What are credits?

Members buy credit bundles and spend them on shoots. Credits stretch further than paying per shoot, and the app always shows exactly what a booking costs in credits before you confirm.

What if my photos never show up?

Your refund fires automatically. That's not a promise we make you chase, it's built into the platform.

See your exact price in seconds.

Open the app, set up your shoot, and your price is on the screen before you ever pay a cent.